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Launches

No matter how big or small, whether launching for the first or re-launching an existing venue or product, our industry knowledge and media contacts ensures maximum exposure. We make sure the conservation continues throughout the launch process, building anticipation and maintaining long-term stakeholder investment.

Historic Royal Places

Kensington Palace Pavilion

As part of our wider PR activity for Historic Royal Palaces, we assisted in promoting the launch of Kensington Palace Pavilion – a new temporary events space at Kensington Palace, while vital renovations were taking place on The Orangery. Our brief was to raise awareness of the new space within the industry and showcase the space’s unique features and capabilities.

This project included:

  • Drafting initial press release to raise industry awareness of The Pavilion project and its unique capabilities.
  • Creating infographic on key facts and figures from the build of The Pavilion structure to be used across social media channels alongside messaging on the launch
  • Managing press invites to the launch event, as well as providing support on the night
  • Social listening post-event to gauge the impact and track conversation around the launch
  • Post-event follow up with journalists to secure content in print and online (The Resident, Your London Wedding

Results:

  • Over 400 attendees
  • Widespread industry coverage across key titles which directly generated enquiry into venue availability
  • Milan Thakrar, Business Development Manager at HRP ‘We love the infographic and it’s something we should certainly explore for future show cases / venue openings.’

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