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In addition to a robust press office, we can position you as thought leaders. This could be anything from creating an industry Whitepaper either independently or in partnership with an established institution, to spearheading industry change in your respective field. It is important to create a voice for your business, and we will source relevant opportunities to showcase the people behind the business to your key markets, through panel sessions, keynote speeches and TV / radio appearances.

White paper

Women in Business

The white paper created by BCD Meetings and Events in partnership with Meetings & Incentive Travel draws information from a survey of almost 500 industry voices, on the role women play within the events, travel and hospitality markets. The report aims to be a roadmap for gender parity, engaging female talent and driving business success.

This project included:

Designed to draw a comparison with Lord Davies’ ‘Women on Boards Report’, the white paper strived to highlight how the travel, events and hospitality sectors compares against some of the UK’s leading business sectors in terms of their approach to gender equality and workplace practices for female employees. This was achieved by engaging with key industry members and conducting a survey which asked them to explore and consider the role of women in the industry and what roadblocks may be hindering their business successes. The results of the survey were shared with key industry press and the wider community through a breakfast briefing held at the Royal Institute of British Architects.

Results:

The whitepaper received industry-wide acclaim and was features in a number of key industry media titles including M&IT and the front cover of Conference News. Following her work with women in the events, hospitality and travel industries, Fay Sharpe was awarded a Shine ‘Mentor of the Year’ award, a M&IT ‘Personality of the Year’ award and most recently, an honorary doctorate from the University of West London.

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