Winning the Infographic Game

Winning the Infographic Game

By Triggerfish

Infographics are a great way of showcasing your brand as well as introducing potential customers to your tone of voice, graphic style and the way you do business. However, if your stats lack lustre and you don’t reach the right audience, your content can get lost in a sea of similarity and your brand could be misrepresented.


Winning the Infographic Game

Below are some tips to keep in mind when creating or commissioning a meaningful infographic which stands out from the crowd.

1. Consider why you want/need an infographic in the first place
First of all, why do you want it? Is it to show off your edge against your competitors? To shout about a particularly successful year, or perhaps to showcase a new offering? Once you’ve worked this out, you’ll ensure your content is as targeted and therefore as successful as possible.

2. Make sure you know your audience
It’s important that you work out who this infographic is for. The design of the graphic as well as the stats within it must be relevant and interesting to your target audience in order to resonate with them. For example, if your target audience is wedding planners, corporate stats and growth reporting might not be the most inspiring.

3. Get your stats up to scratch
Once you have your aim and target set, it’s time to source your stats. This is a crucial element – it’s with these stats that you’re hoping to hook new business and to promote your brand; anything bland or unimpressive will reflect poorly on you. Doing your research here is key as many of your competitors will be putting out similar content. Interesting, amusing or surprising facts (think kilos of ice cream made or number of live animals at weddings etc.) will really help your graphic to stand out, as well as showing your brand’s capability to work with big ideas. There will be many other brands producing similar content so in order for yours to make an impact, the information you’re conveying must be attention grabbing.

4. Don’t get carried away with copy
Now you’ve got your stats straight, it’s time to turn them into content. It’s key here to use words wisely and not to add in any unnecessary information. If there’s too much text on an infographic, it won’t get read. The idea is to give a quick insight into a topic rather than a detailed deep-dive.

5. Be mindful of where your infographic will sit
Another important consideration is where your graphic will be displayed. If it’s within a printed document, it’s got to be the right size to fit on the page. If it’s going on LinkedIn, the text and graphics must be big enough to be read on a phone screen and eye-catching enough to stop scrollers in their tracks.

6. Try not to overwhelm your audience
Don’t be afraid to spread your stats over two infographics. If you’ve got lots to say, why not spread your reach? This way your content will be diverse and you’ll have more chance to reach a wider audience. It’s also a good way of reiterating your success, without repeating your content.

To summarise, you’ve got to make your infographic worthwhile. Creating them takes time and money, both of which will be wasted unless you’re prepared to think creatively and do your research.

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