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Launches

No matter how big or small, whether launching for the first or re-launching an existing venue or product, our industry knowledge and media contacts ensures maximum exposure. We make sure the conservation continues throughout the launch process, building anticipation and maintaining long-term stakeholder investment.

Fairmont St Andrews

Post-refurbishment launch:

In an increasingly competitive Scottish market, we we’re tasked to re-launch Fairmont St Andrews following a £10m refurbishment, and position the hotel as the premier choice for leisure and business guests.

This Project included:

  • Targeting media for reviews, features, business and people profiling, thought leadership and competitions
  • Focussing on luxury interiors, innovation, spa and food and beverage
  • Launched a partnership with the hotel’s sister property, The Savoy Hotel, to promote The Savoy Afternoon Tea
  • Hosting a launch event and securing top tier media to attend

Results:

Gained national, regional, consumer and trade coverage helping increase the hotel’s presence within key sectors, as well as establish the hotel on the Scottish food scene

We can help with that...

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