Twickenham launches #sharetwickers campaign to celebrate shared experience at the iconic sporting venue
Twickenham Experience has partnered with their official caterers Levy Restaurants UK to launch a campaign to celebrate and share memorable food and drink experiences at the home of England rugby. The #sharetwickers campaign, launched last night at an exclusive VIP dinner for media in the England changing rooms at Twickenham Stadium, will encourage fans, delegates and diners to share their memories and experiences at the stadium on social media.
With a strong focus on food and culinary experiences at the stadium, the campaign aims to highlight and capture the emotion behind the experience at the iconic venue, whether attending for business or pleasure. As part of the campaign, Twickenham Experience is creating a range of sharing food options for conference and events and match day hospitality to further support the theme of teamwork, one of the RFU’s five core values. There will be a series of further initiatives launched throughout the coming months as the rugby season kicks off in earnest, including social media competitions.
James Lee, Head of Sales and Marketing at Twickenham Experience, says: “People who come to Twickenham Stadium are drawn by the vibrant passion that is integral to the game of rugby. When it comes to business events here, we know that the hallowed turf inspires even the non-rugby enthusiast. We want to encourage delegates, fans and celebratory diners to share what makes Twickenham special to them.
“Great food is a key aspect at the heart of a great experience, whether for a business event or attending match day hospitality. Our corporate clients are often amazed when they see how many match day covers we serve, often in the thousands and all of the highest quality. We wanted to shine a light on our food offering and encourage our guests to share their experiences.”
Anna Fenten, Head of Marketing at Levy Restaurants UK, adds: “Anna Fenten, Head of Marketing at Levy Restaurants UK, adds: “We are proud to be the official caterers at Twickenham, the largest dedicated Rugby Union venue in the world. By supporting the #sharetwickers campaign, we are looking forward to demonstrating how exceptional food and drink can transform the match day experience for our guests, capturing the raw essence of the game and leaving joyous memories that beg to be repeated.”
Twickenham is the largest dedicated Rugby Union venue in the world and we are proud to show the thousands of fans that come on match day our world class Levy hospitality. We are the official catering partners for Twickenham and share in the passion for immersing fans and visitors to the stadium and in providing end to end experiences that encompass the history of the stadium with the food and hospitality offerings.
Visitors to the stadium, whether they be fans eating in one of the 33 food kiosks, 25 suites or 150 hospitality and private boxes can expect nothing less than sensational food that is prepared onsite, fresh and seasonal. In addition to this, the stadium’s world class conferencing facilities offer a range of events from small lunches meetings to international conferences, product launches and weddings”.
In the 2015/16 season, Twickenham Experience served over 16,000 hospitality covers during match days, 625 corporate events with some 69,000 guests and served a wide range of menu options to cater for all tastes.