Strada takes to the streets of London
High-street Italian favourite Strada will be popping up at five London landmark locations on Thursday 18th April 2013 to celebrate its 5,555,555th pizza.
At 5.55pm on Thursday, Strada will be handing out free slices of their hand-stretched pizza to curb commuters’ cravings as they depart for home.
Based from five London underground stations – Liverpool Street, Embankment, St Paul’s, Piccadilly and London Bridge – Strada’s chefs will be manning the pizza pop ups and explaining Strada’s signature elements to creating the authentic Italian pizza.
The five core elements were devised by Strada’s executive chef Maurice Maffeo and highlight the simplicity behind good Italian food:
- Hand stretched bases
- Fresh Italian grown tomatoes
- Italian cheese (Strada’s comes from the South of Italy)
- Simple, but bold-flavoured toppings
- HEAT; chefs stretch and freshly bake pizzas in many of the Stradas which have open concept kitchens
Strada, which translates to ‘street’ in English, will also be delivering freshly baked pizzas to five of the youth homeless charity Centrepoint’s hostels, providing dinner to homeless young people who have been living on the streets of the capital. Chefs will be dropping off Strada’s speciality Pizza Rossa at Centrepoint hostels acrossLondon.
Nick White, Strada’s managing director, said: “We’re celebrating this landmark number by taking to the streets and spreading the Strada ethos. The secret to good Italian food is its simplicity, and it’s great to be able to share our food with daily commuters and the young people at Centrepoint shelters.”
John Raynham, head of funding at Centrepoint, said: “Eating out isn’t something that the 1,000 young people we work with each year can afford, so we’re very grateful to Strada for bringing their fantastic food to our hostels. As well as providing a safe place to stay, we help young people face the challenge of shopping and cooking on a small budget. But opportunities like this one are a rare chance for them to take a night off and relax.”
Commuters unable to make it to Thursday’s locations are able to download a ‘1/3 Off Your Food Bill!’ gift voucher code which was released as a ‘thank you’ to guests for helping Strada reach its 5,555,555th pizza. The downloadable treat will remain available for printing and redemption until 30th April 2013 (Offer valid Sunday 5pm – Fridays at participating Strada locations; www.stradaoffers.co.uk).
Strada is a group of contemporary Italian restaurants with over 65 sites across theUK, serving simple, freshly prepared dishes using the finest and freshest ingredients.
- Ends –
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Notes to editors:
- Strada offers great quality, freshly prepared pizzas, pastas and risottos served in stylish, contemporary surroundings.
- Website: www.strada.co.uk
- Twitter: @stradatweet; #celebrating #5555555PIZZAS
- Strada on Facebook
- 1/3 Off Your Food Bill voucher: Not valid in conjunction with any other offers, vouchers, set menus, Tesco Clubcard or tokens, or Nectar card points. Not valid at Strada Heathrow, Center Parcs, More London, Royal Festival Hall, Stratford Westfield, or Heddon St. Voucher valid until 30th April 2013. Not valid on bank holidays. One voucher valid for up to 6 guests.
- Centrepoint is the leading charity for homeless young people aged 16-25.
- Centrepoint supports around one thousand homeless young people a year providing accommodation-based and floating support services in London and the North East of England. These include emergency night shelters and accommodation-based short stay services, as well as specialist services for care leavers, ex-offenders, young single parents, foyers and supported flats.
- Centrepoint’s work is about more than just providing a safe bed for the night; Centrepoint helps young people to turn their lives around by gaining essential life skills; tackling their physical and mental health issues and moving into education or employment.
- Through policy work, Centrepoint aims to influence public policy, campaigning on behalf of the young people it supports and homeless young people throughout the UK.
- Founded in 1969, Centrepoint has helped more than 75,000 homeless young people.
- HRH The Duke of Cambridge became Centrepoint’s Patron in 2005.
For more information, please visit www.centrepoint.org.uk