Trevor George Entertainments has been acquired by Sternberg Clarke, London’s leading supplier of entertainment and speakers to the events industry. The purchase of Trevor George, which was established over half a century ago, draws together two of the industry’s biggest names to provide clients with ‘regional knowledge with national coverage’.

Trevor George will maintain its base in the South West as well as opening new offices in Manchester and Hull where they will bring their expertise and understanding of regional requirements to the rapidly growing Northern events scene.

Over its 50 year history, Trevor George has become a preeminent provider of entertainment for the South West region, supplying a range of performers, from circus and cabaret artistes, to musicians and magicians, for a diverse range of events including Christmas parties, product launches, private functions and more. Most notably, the company has a heritage in booking performers for cruise ships and the Great British summer holiday venues.

The new partnership will see Sternberg Clarke continue to assert its presence in the capital, while Trevor George will focus on the entertainment requests of the North and rest of the UK.

Adam Sternberg, Director, comments: “Trevor George has a long-standing history in entertaining and shaping the UK’s live event scene and we are thrilled to join forces with such a respected name in the entertainment business. We are combining two business cultures with a shared outlook for bringing amazing performances to the events sector. By combining our understanding of the capital and Trevor George’s unbeatable regional expertise, we are set for a very exciting 2017.”

Anne George daughter of the founder Trevor George, adds: “We believe in using local performers when we’re working on events, and we work hard to ensure that all enquiries are processed by colleagues who have the most understanding about a particular region. This enables us to utilise our vast network of contacts and in-depth knowledge of venues, to deliver the highest quality entertainment at events across the country.”