GUINNESS Arthur’s Day celebrations to take place at Senate House 

Senate House, the art deco centre piece of the University of London, has been chosen as the London stage for GUINNESS’ Arthur’s Day party on Thursday 27th September.

The celebrations are coming to Britain for the first time since the event’s inception four years ago. Sir Tom Jones will headline the unique live music event alongside VV Brown, Razorlight and Wretch 32. The event was launched in 2009 to mark the 250th anniversary of Arthur Guinness signing the 9,000 lease on the famous Dublin brewery.

The celebration will take place in over 55 countries with a host of musical acts set to perform, including Mumford And Sons, Example, Tinie Tempah and Fatboy Slim. The Great Britain leg taking place at London’s Senate House will be streamed live, enabling people to watch the performances on YouTube on the night.

Charlie Vernon, business development manager at Senate House comments: “We are looking forward to painting the town black and are very proud to be hosting this momentous event celebrating the remarkable legacy of Arthur Guinness.  Arthur’s Day is very much about bringing people together and we are very excited to be a part of this.”

Stuart Kinch, GUINNESS Marketing Manager, Diageo Western Europe comments: “Arthur’s Day has always been about like-minded people coming together for unique and remarkable music experiences in pubs and venues around the world. Now on 27 September, GUINNESS and music fans in Great Britain will get to experience this too.  With Tom Jones, VV Brown, Wretch 32 and more on the bill, it’s set to be a truly remarkable experience.”

To find out more about how you can paint the town black visit 


For further information and pictures, please contact Triggerfish Communications on
020 7233 9700

Notes to editors:

For detailed information about GUINNESS® and Arthur’s Day including the full line up visit


Twitter: #ToArthur

Arthur’s Day celebrations are strictly over 18’s events.

Arthur’s Day and GUINNESS should always be enjoyed responsibly – for more information visit   

Senate House

  • Twitter – @Senate_House
  • Senate House is the heart of the University of London’s administration.  The building was designed by Charles Holden who was awarded Royal Institute of British Architects (RIBA) Gold Medal for architecture in 1936.  He is widely recognised for his designs for London Underground and Senate House’s landmark art deco tower. During World War Two Senate House was taken over by the Ministry of Information.
  • Senate House has 29 venues available from Charles Holden’s stunning architecturally significant Beveridge Hall and Crush Hall’s to private Georgian Garden Squares.
  • Senate House’s grand 1930’s proportions are married with progressive technology and AV in line with today’s demands.
  • University of London, Senate House, London, WC1E 7HU
  • Tel: +44 20 7862 8127