Filipe Borne has been appointed as sales manager of The River Rooms at The Mermaid Conference and Events Centre following the completion of a £700K refurbishment of the space in October.

Filipe’s newly created role includes promoting the River Rooms as a private and corporate event venue, managing existing events and seeking new business. Filipe will also work closely with The Mermaid sales team to maximise sales of The River Rooms and ensure the consistent growth of The Mermaid as a whole.

After obtaining a degree in public relations, Filipe began his career in his native Brazil in communications roles. He brings with him extensive experience in sales, marketing and customer relationship management within the hospitality industry having previously spent eight years with Novus Leisure at various sites including Grace and The Shadow Lounge in London. Filipe also spent a number of years as an assistant manager for Mitchells & Butlers.

Commenting on his appointment Filipe said, “I am excited to be spearheading the sales strategy for the River Rooms, The Mermaid has a great reputation in the industry, particularly with regards to customer service so I am very much looking forward to being part of the team. The River Rooms are a fantastic space and I’m thrilled to have the opportunity to focus on developing the private and corporate events revenue stream.”

Alicia Duncan, general manager of The Mermaid, added, “I’m very pleased to have Filipe join the team, he has solid experience in the industry and will play a pivotal role in driving business for The River Rooms and positioning the space as a destination for milestone events, parties, award ceremonies and weddings.”

The renovation of the River Rooms, further increased the capacity to create a more flexible event space for up to 1000 guests. The rooms were re-styled with an open-plan layout, featuring new contemporary furniture and LED lighting, and finished with dark wooden floors. Panoramic windows also span the length of the spaces, framing views of the Thames, making it ideal for any event.

The Mermaid is recognised as one of London’s most versatile event spaces offering unrivalled facilities, leading technology and commanding views over the Thames.