Levy Restaurants UK wins catering contract at three of Imperial War Museum’s visitor attractions
Levy Restaurants UK, the sports, leisure and hospitality sector of Compass Group UK & Ireland has signed a five-year catering contract to design and manage a wide range of new eating and dining spaces at the Imperial War Museum’s (IWM) branches; IWM Duxford, a world-renowned aviation museum and Britain’s best preserved wartime airfield; Churchill War Rooms, housed in Churchill’s secret headquarters below Whitehall; and the Second World War cruiser HMS Belfast.
The contract, worth £7.3 million per annum, will see Levy Restaurants UK opening a new high street brand café and bar on HMS Belfast, a casual dining restaurant at IWM Duxford as well as providing a variety of hospitality services at the historic airfields.
As part of the commercial strategy, Lime Venue Portfolio, a sales and marketing consortium for venues and events and part of Levy Restaurants UK, will be responsible for increasing sales and further establishing the museums as venues for meetings and events, including everything from private dining to Christmas parties.
Levy Restaurants UK has been working with IWM North in Trafford, Greater Manchester for 11 years and it is well versed with the unique requirements of working with culturally significant venues.
Jonathan Davidson, Business Director, leisure, Levy Restaurants UK commented: “Our aim is to make visitors’ experiences even more memorable with welcoming cafes and bars, in the meeting rooms and event spaces, with food options and service that will hopefully earn a place in their happy memories. We look forward to a successful partnership that will enhance visitors and delegates experience.”
Barry Smith, Assistant Director of Commercial at IWM said: “Our museums attract more than 2 million visitors each year and our customers are at the heart of all we do. In order to develop the visitor experience at IWM Duxford, Churchill War Rooms and HMS Belfast, we are thrilled to announce our partnership with Levy Restaurants UK. Levy are professionals in creating tailor made catering concepts and we are confident that their expertise will enhance our public offer and provide a rounded and satisfying experience for our visitors and corporate clients alike.”