The HBAA has launched its latest study in a series of downloadable White Papers for the conference, meetings and accommodation sector. Under the title ‘Strategic Meetings Management’, the paper proposes a set of recommendations on best practices and how to maximise relationships to support the aims and objectives of the SMMs.

The paper also provides a starting point for the debate concerning the adoption of SMMs from the corporate, agency and venue point of view. Researched and written by respected business travel journalist Gill Upton, the paper highlights the benefits, detriments and challenges involved with the usage of eRFP tools and includes case studies to demonstrate how differently corporates are utilising SMMs in the UK.

eRFP suppliers, buyers, agents, hotels and venues involved in the research included Cvent, StarCite, ABC Connections, Venue Directory, BSI, Brief to Event, Conference Care, Grassroots HBI, Hotelscene and Zibrant. Venues represented in the White Paper include Hilton, Marriott, De Vere, The Belfry; corporate research was carried out with global procurement managers, Linklaters and IBM, who are recognised for their major international meetings and events programmes.

The HBAA’s head of marketing, Andrew Deakin, oversaw the project: “I’m delighted with the HBAA’s latest White Paper; we are able to publish an informative document looking at the tools we have in the industry today, while also analysing the challenges we face in the future. We understand that, for our agent members, making events and accommodation reservations is their core business, and have created the paper to demonstrate the synergy between the four involved parties: the RFP Provider, the Agent, Corporate, and the Supplier.”

The HBAA is respected for its thought leadership and guidance in emergent issues in the meetings and events sector. Previous White Papers have included TOMS, Agency Commission Models and Meeting Cards.

Follow the link below to download a copy of the HBAA’s White Paper:

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Notes to Editors:

  • The Hotel Booking Agents Association (HBAA) was formed in 1997 and now consists of 86 agents and 209 venue members.
  • Member agents are specialists in making hotel or apartment accommodation, conference and event reservations as their core business.
  • Member venues are comprised of the leading hotel chains, serviced apartment operators, training centres and independent hotels and venues.
  • The HBAA comprises a committee of 12 industry figureheads who oversee separate committees including: technology, partnerships, memberships, marketing & PR, events, serviced apartments and education.
  • Twitter: @HBAA2012