Independent properties and worldwide hotel chains including IHG, Marriott, and Warwick Hotels’ Royal Windsor, Brussels and Park Hotel, Amsterdam are the latest to join the global list of hotels to have signed the HBAA’s International Charter when the initiative marks its first anniversary.

One year ago, the association launched the International Charter with the aim of providing guidance for best practice, alongside enhancing the volume and value of business placed by UK agents into overseas properties. The International Charter has been spearheaded by the HBAA as the means to delivering an open and mutually beneficial platform for conducting business. The HBAA International Charter covers the key elements involved in securing international meetings and events, from enquiry response times and commission levels to payment terms. The Charter also aims to drive awareness amongst overseas hotels and venues of how to deal with UK agencies and thereby benefit from the association’s agency buying power, which exceeds £2.3bn per annum.

In adhering to the HBAA International Charter, Warwick Hotels, IHG, Hotel Republic, Preferred Hotel Group, Welcome, Danubius, Boscolo, the Royal Windsor, Brussels, Park Hotel, Amsterdam, Sharq Village & Spa, Doha, Rocco Forte Augustine, Prague and Villa & Palazzo Aminta, Stresa will benefit from the association’s framework for best practice under which agents and venues should conduct their business.

Steve Ockerby, International Projects Chair of the HBAA, said: “There has been a fabulous response from venues wanting to sign up to the HBAA International Charter with over 1,600 properties now on board. Similarly, there has been great enthusiasm amongst the agency community to have the online portal to the ABC searchable database; momentum continues to grow!”

“We are delighted that our hotels are signing up to the HBAA International Charter. IHG was very involved in setting up the original Code of Conduct for the UK, and welcome this opportunity to work more closely with our HBAA partners across all of our brands in key destinations around the world,” commented Liz Ward, account director, corporate sales at IHG.

“As a MICE representation company we always try new ways to get enquiries to our hotels,” added Kai Schömann, managing director of Hotel Republic, “The HBAA International charter is a great way for our hotels to strengthen relationships with agents in the UK without any cost to them whatsoever. We have managed to sign all our clients to the HBAA International Charter and we are looking forward to receiving new requests for our properties overseas.”

Warwick International Hotels’ Global Account Manager UK & Ireland, Nicolas Barsotti, expressed his excitement at joining the roster of international properties to have signed the Charter: “Being part of the HBAA is a guarantee: it is a guarantee that we will be working alongside people with the same business values and practices, and that we will be part of an active network. I am confident that we will see more bookings and a growth in our Meeting and Events business at Warwick International Hotels.”


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Notes to Editors:


  • The Hotel Booking Agents Association (HBAA) was formed in 1997 and now consists of 86 agents and 209 venue members.
  • Member agents are specialists in making hotel or apartment accommodation, conference and event reservations as their core business.
  • Member venues are comprised of the leading hotel chains, serviced apartment operators, training centres and independent hotels and venues.
  • The HBAA comprises a committee of 12 industry figureheads who oversee separate committees including: technology, partnerships, memberships, marketing & PR, events, serviced apartments and education.
  • Twitter: @HBAA2012