Evolve Events was responsible for the styling and branding at the Women’s Tennis Association’s (WTA) glittering 40 LOVE party hosted at Wimbledon, 30th June.

The 40 LOVE campaign, which culminated at this year’s Championships, marks WTA’s 40th anniversary. Among those who attended Sunday’s event were Serena Williams, Martina Navratilova, Chris Evert, Evonne Goolagong-Cawley, Martina Hingis, Monica Seles and Justine Henin.

Evolve Events was responsible for the creative concept of the occasion and capitalized on the rich pink 40 LOVE logo by commissioning a pink carpet entrance for the 300 attendees.  Evolve Events also conceived the set and backdrops throughout the glittering party. Evolve Events boast a long relationship with the WTA, having also styled the association’s pre-Wimbledon party presented by Dubai Duty Free at the Kensington Roof Gardens on 20th June.

Print, radio and social media were used in the global 40 LOVE campaign which showcases the pioneers of the game and the current stars who’ve contributed to the ongoing success of women’s tennis and the WTA. The association is the global leader in women’s professional sport and has successfully campaigned for equal prize money.

Gary Peters, MD of Evolve Events, said: “We have been planning this event for over 6 months now and it was fantastic to see such a great turnout of female tennis talent.  40 LOVE campaign has been well received by everyone involved and we are delighted to have been chosen to execute a creative live event for the WTA’.

WTA’s chief marketing Officer, Andrew Walker said “Once again Evolve has got behind the core of what we are trying to achieve and bought to life the ethos behind the campaign.  Last week’s pre Wimbledon Party was a fantastic success and today is even better”.

“I’m so proud to be among the women attending Sunday’s 40 LOVE celebration,” Serena Williams said. “Tennis empowers women and is one of the best sports for a female to play and be part of. Sharing the stage with so many trailblazers of our sport will be a special experience. There have been some incredible champions and great personalities over the years and I’m honored to be part of the WTA”.


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 Notes to Editors:

Evolve Events are a full service event planning company based in London, UK. They design and manage imaginative and effective events for agencies, corporate and private clients. Small enough to care but big enough to deliver, whatever the size or budget, Evolve Events believe every event should be unique and truly memorable. They deliver highly effective event management solutions and unforgettable experiences for leading corporations and discerning private clients.

Website: www.evolve-events.com

Twitter: @evolveevents

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