Demand for ‘value add’ and hospitality options rising say The O2
The O2, the world’s number one music and entertainment venue, has confirmed a rise in the number of clients looking for ‘value add’ options for conferences, meetings and events. The venue has seen a surge in demand for premium seating options including suites and VIP memberships in 2016, as well as a significant increase in demand for its roof walk experience ‘Up at The O2’ and packaged options.
Hospitality packages have grown in demand by both corporate customers and the incentive travel sector. One of the most popular packages in the last 6 months saw cruise ship passengers disembark at London Tilbury, whisked up river to the venue via MBNA Thames Clippers, full hospitality at Building Six with a tour of the Elvis at The O2 Exhibition and then premium seats to watch a show at The O2.
The venue is working with a range of in-house and agency clients to tailor offerings both pre and post event including dinners, exhibition tours, team building including Up at The O2 and shows in both the arena and other smaller venues across the campus.
Becci Thomson, Business Development Manager at The O2, says: “Over the last year we have noticed our clients demanding a more integrated package for their events and meetings, utilising all the options we have from what’s on at The O2 arena to doing something exciting and exhilarating like climbing our iconic venue.
“Internally it’s helped us to operate as an integrated team and think differently, really trying to tailor packages to support our clients and meet their needs. We’re in a unique position to inspire, motivate and educate conference and meeting participants with the range of options we have at the venue.”
Demand is predicted to grow throughout 2016 and beyond as the Greenwich Peninsula becomes an increasingly busy destination within an expanding London. A 5* hotel – The Intercontinental London – has opened next door to the venue as well as a Golf Driving Range and a film studio is set to open as part of a massive redevelopment. London’s first dedicated cruise ship terminal at Enderby Wharf will be in operation from 2017 bringing thousands of additional visitors to the area and from 2018 a retail designer outlet village will open its doors within The O2.