South West venue launches marketing packages

Renowned sporting venue Cheltenham Racecourse, has launched two dedicated marketing packages to help event organisers promote their event.

The two packages* can be customised to benefit any kind of event from a small charity dinner or summer BBQ to a comedy or music gig. As part of the packages Cheltenham Racecourse’s specialist in-house team will increase the awareness, footfall and ticket sales for their client’s event.

The basic package starts at £300 + VAT  and includes leaflets and posters, social media activity and an event listing on the Cheltenham Racecourse website. The premium package, priced at £3,800 + VAT includes all of the basic packages marketing activities as well as PR services, local radio advertising, competition with local media and half a page advert in one of Cheltenham Racecourses race cards.**

Cheltenham Racecourse is acclaimed for its top racing fixtures throughout the year, hosting one the UK’s most prominent race days the legendary Cheltenham Gold Cup. However, when the course is not hosting a racing event the venue offers a wide variety of event spaces from intimate meeting rooms to The Centaur, a 2,250 seated auditorium with state of the art lighting and sound capabilities. The venue, located only one mile from Cheltenham town centre, benefits from 300 acres of space for al fresco events, 10,000 free car parking spaces as well as free Wi-Fi throughout.

Susie Bradshaw, conference and events manager at Cheltenham Racecourse said: “Here at Cheltenham Racecourse we understand that good marketing will help contribute towards the success of any event. We are very proud of our professional in-house events team and communications and marketing specialist who work hard to ensure every event held at Cheltenham Racecourse reaches its potential.”

-Ends-

*Please see notes to editors for a full list of activities included within each package

**Only during season October – May excluding The Festival race days; artwork to be supplied by organisers; subject to availability; equivalent offered if no availability

For further information / pictures, please contact Triggerfish Communications
020 7233 9700

Notes to editors

Cheltenham Racecourse’s marketing packages can be customised to benefit any kind of event.

Basic and Advanced packages:

Basic from £300 + VAT

  • Event listing under ‘What’s On’ section of Cheltenham Racecourse website
  • Link to organiser’s website from event listing
  • Venue to tweet about the event (@CheltRaceEvents)
  • Leaflets and posters (provided by organisers) to be distributed around the racecourse
  • Banner (to be supplied by organisers -3mx1m) displayed at racecourse entrance for a minimum of x2 weeks prior to show*
  • Feature story in e-newsletter to Conference and Events (or LIVE music and comedy) database in the lead up to the event (min x1 per month)
  • Plasma screen advertising throughout the racecourse, to be designed by Cheltenham Racecourse
  • Website event listing on local what’s on website with mentions in the weekly newsletter
  • Case study written on the event

Advanced from £3800 + VAT

Everything including within the basic package plus:

  • Local what’s on website advertising package – x2 weeks homepage banner, x2 weeks individual theme banner, x2 insertions in weekly e-mail (average reach = 35,000)
  • Banner supplied by venue for display at Cheltenham Racecourse (min x2 weeks prior to event – artwork to be supplied to venue)*
  • PR services provided, including press release written on the event, distributed to events websites and media contacts
  • One half page (full page if available) advert in a race card**
  • Competition run in local media
  • Advertising promotion on the Conference and Events homepage
  • Link up with local hotel to provide overnight tickets package (LIVE and public events only) to be included in hotel’s e-newsletters
  • A local radio advertising package (x2 week, 10 seconds ads) weekly reach = 94,110 plus commercial production

Depending on your event, there are other activities Cheltenham Racecourse can add to the marketing packages. Upgrades and bespoke packages are available. For more information please call the venue’s team on 01242 539538 or e-mail cheltenhamevents.marketing@thejockeyclub.co.uk

All packages are subject to change and availability.
* Banners cannot be displayed at the entrance on race days
**Only during season October – May excluding The Festival race days; artwork to be supplied by organisers; subject to availability; equivalent offered if no availability

  • Cheltenham Racecourse has a range of suites available for hire across the venue from small meeting rooms to an auditorium, conference suites and balconies.
  • The racecourse offers free Wi-Fi and technical and catering facilities on-site.
  • The racecourse boasts over 10,000 free parking spaces and close links to major road and rail links the venue is easily accessible from all directions.
  • Cheltenham Racecourse LIVE – the brand surrounding the racecourse’s live comedy and concert nights runs over 500 events a year.
  • Website: http://www.cheltenham.co.uk/conference-and-events/
  • Twitter:- @CRVenue_Events
  • LinkedIn:- Cheltenham Racecourse Conference & Events
  • Pinterest:- CheltenhamRacecourse
  • Cheltenham Racecourse, Cheltenham, Gloucestershire, GL50 4SH
  • Tel: 01242 539 538