This year’s IMEX, the leading worldwide exhibition for meetings, events and incentive travel, will serve as a backdrop to launch the collaboration between Accredited in Meetings (AIM), the UK’s only nationally recognised quality standard for the meetings, conferences and events industry and Executive PA magazine, the longest established and leading brand for PA professionals.

Testament of both organisations commitment to championing good practice, the partnership will help to raise corporate awareness on meetings and events excellence in terms of compliance, competence and capability.

As part of the agreement, Jane Longhurst, chief executive of The Meetings Industry Association (mia), -the association keeper of AIM standard – will become a regular contributor to the publication providing in-depth knowledge on how to book successful meetings and events.

Gary Payne, chair of the AIM Development Group said: ‘Mindful of the role PAs play in the selection of M&E spaces, we are very excited to formalise our relationship with Executive PA magazine. We are looking forward to a lasting and successful relationship.’

Andrew Organ,  publisher, Executive PA commented: ‘We are delighted that Jane Longhurst, chief executive of the mia will be contributing a regular, exclusive column to appear in the ‘venues’ pages of Executive PA magazine’.

‘As Executive Assistants around the globe continue to organise more corporate events, mia’s AIM accreditation gives PAs confidence that UK venues they are booking have reached a high level of service as well as a high standard of meeting and event facilities. Jane will help keep PAs abreast of news and developments within the MICE sector in the UK and around the world that will help them consistently deliver successful events on any scale’.