John Kelly joins BCD Meetings & Events in senior marketing role

John Kelly joins BCD Meetings & Events in senior marketing role

By Said Hamed

M&E industry and marketing expert John Kelly has been appointed to oversee marketing for BCD Meetings & Events’ (BCD M&E) Europe, Middle East and Africa regions, in particular he will be responsible for driving client awareness of the expanding brand across the region. He will also help drive awareness of BCD M&E’s focus on strategic meeting management, Life Sciences, largescale creative productions and product launches.


John Kelly joins BCD Meetings & Events in senior marketing role

John joins BCD M&E as the organisation asserts its credentials as a major global meetings and events agency. Having recently announced its acquisition of Grass Roots Meetings and Events, BCD M&E is set to be a global creative and buying powerhouse for face-to-face marketing, events and incentives now boasting over 600 employees across EMEA.

He’ll be responsible for the implementation of the marketing messages which will be activated through thought leadership, creative digital campaigns and sponsorship opportunities with targeted audiences. John will also be responsible for the continued communications and brand development of Fast Forward 15, the award winning mentoring scheme conceived and delivered annually by Fay Sharpe.

Prior to BCD M&E John has held high profile roles within the meetings and events industry and is recognised for marrying his deep-rooted knowledge of the sector and it’s influencers with a creative and engaging edge.

Fay Sharpe, VP BCD M&E, EMEA & Founder of Fast Forward 15 said: ‘It’s great to have John join us at this key time in our business growth. Our focus is to consolidate our messaging across the region with what we’re doing globally and to really shout about the amazing clients and mix of events we produce throughout the world.”

John Kelly, Senior Marketing Manager BCD M&E, EMEA added, “For me, it was vitally important to join a company that is forward focused, has clear integrity in business processes and is dedicated on delivering service excellence for their clients. BCD M&E fit that bill perfectly and I am very excited to be joining them at such an exciting point in their history, there’s been some truly incredible client wins and I’m keen to support and drive more success through the marketing function.”

“I’ve worked with BCD M&E as a supplier and have been in awe of their overall strategic vision and what they actually deliver for clients, however, it was seeing the people at a recent conference and the enthusiasm that was demonstrated across the board that really persuaded me it was the perfect role, it was all about the human connection within the business and to clients, it just became the obvious choice.”

Since acquiring Grass Roots Meetings and Events, BCD M&E has seen solid growth across Europe through its Life Sciences division, globalisation of major accounts and new wins in the retail and automotive sectors.