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Tobacco Dock

Tobacco Dock

ClientTobacco Dock

Brief: We wanted to reposition the venue as a creative space where ideas and brands come to life, and to make it a ‘community for the ideas generation’.

Activation:

Our work has highlighted the destination as a hub for innovative thinkers. In particular underlining the value that Tobacco Dock brings to the local economy through events hosted in the venue.

Our coverage with a particular focus on tech, retail and food events has helped to drive footfall as well as increase awareness amongst potential buyers.
Building strong partnerships with key associations and bodies have helped to drive business enquiries as well as public and corporate event enquiries.

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Latest News

Latest News

Lululemon bounds back to Tobacco Dock

Lululemon is heading back to Tobacco Dock for its 2017 Sweatlife Festival.

Taking place on 22 July, the full day event will feature sessions led by a crew of ‘sweatxperts’ in yoga, boxing, pilates, spin, barre, bootcamp, dance, rowing and crossfit. Guests can also ‘train their brain’ with sessions focusing on confidence, how to craft your dream career and building a positive mindset. The brand activation will also feature a Lululemon pop-up shop.
The wellfest, which has been devised by Lululemon, reflects the athletics brand to engage with its global community through experiential events and localised activities.

The event will take place at Tobacco Dock with specialist studios being built. In keeping with the premise of the day, healthy eating will be high on the agenda with dishes including vegan chilli available for guests to eat.

Tobacco Dock’s location, design, flexibility and progressive management has enabled the space to build a reputation for being the go to backdrop for major brand activations and consumer exhibitions.

Jonathan Read, Commercial Director of Tobacco Dock said “we can’t wait to welcome Lululemon back, it’s a fun and filled day out where sweating it out is a mark of success. We are a community for the ideas generation – something which the Lululemon has in abundance. And bringing Lululemon’s community of wellness enthusiasts to a space built for ideas can only lead to a lively event molten with energy!”