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Keith Prowse

Keith Prowse

ClientKeith Prowse

AwardLondon Venue Awards – Best Corporate Hospitality Experience

AwardSport Business Awards – 'Best Sports Club/Sports Event Hospitality'

Brief: Our aim was to position Keith Prowse as the leading provider of hospitality experiences.

Activation:

In order to strengthen the company’s industry leading position we established a new corporate identity, using a clear and effective style.

We developed a long-term media partnership with an upscale publisher to increase appeal among business customers and high-net-worth private clients. To help drive web traffic and back-links, a series of online guides were created, which highlighted how face-to-face marketing and entertaining are integral to today’s marketing mix.

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Latest News

Latest News

Keith Prowse picks up Sports Business Award for The Gatsby Club at The Championships, Wimbledon

Keith Prowse, the UK’s leading hospitality provider, is delighted to announce that it has been awarded ‘Best Sports Club/Sports Event Hospitality’ for The Gatsby Club at The Championships, Wimbledon at the inaugural Sports Business Awards, held today at The Brewery, London.

Designed to celebrate the vital influence of business within sport, the awards recognise the organisations, teams and individuals who excel in a variety of business, CSR and sports governance disciplines. Winning entries were decided by a stellar judging panel made up of legendary sporting icons including Sir Steve Redgrave and Colin Jackson, as well as leading figures in the business of sport.The Gatsby Club is the All England Lawn Tennis Club’s (AELTC) official hospitality facility built on The Wimbledon Club, a two minute walk from the Gate 5 entrance. It is a multiple award winning venue and features an exclusive, three-course menu designed and served by world class chefs: Albert Roux OBE, Michel Roux Jnr and, for the first time in 2016, Emily Roux.

The Sports Business Award recognised a number of enhancements made to the facility, including the introduction of E-vent cards, a paperless, eco-friendly ticketing option offering speedy check-in and pre-check-in for guests.

Andy Vinsen, Chief Commercial Officer at Keith Prowse, comments: “We are incredibly proud to have partnered with the AELTC to provide official hospitality for over 30 years, it is a relationship that is very important to the Keith Prowse team.

“The Gatsby Club delivers an innovative and high-quality hospitality space that embodies the Club’s brand attributes of quality and prestige, while also maintaining the sense of tradition surrounding The Championships. Therefore, we are delighted to be recognised at the inaugural Sports Business Awards for our innovation and ability to adapt to the needs of a new generation of guests.”

Keith Prowse is the UK’s hospitality industry leader with official appointments at major sporting events and venues including, amongst others, The Championships, Wimbledon, Edgbaston Stadium, KIA Oval, Aegon Championships, Twickenham Stadium, Investec Derby Festival and Cheltenham Festival.

Keith Prowse is part of Levy Restaurants UK, the sports, leisure and hospitality division of Compass Group UK & Ireland.